https://www.no-flannel.com/whats-new daily 0.75 2025-12-22 https://www.no-flannel.com/whats-new/flannel-celebrates-twentieth-year-in-business-95887-snhk2-azta3-gtnxn monthly 0.5 2025-12-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/a9df0ef4-d631-4cb0-a91f-331f6d40b824/Season%27s+Greetings+from+flannel.png WHAT'S NEW? - Merry Christmas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/flannel-celebrates-twentieth-year-in-business-95887-snhk2-azta3 monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/9e13e4dd-567a-4905-a6ca-cb8c6aacb76e/Crunch+logo.png WHAT'S NEW? - Crunch time: flannel appointed for PR campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/flannel-celebrates-twentieth-year-in-business-95887-snhk2 monthly 0.5 2025-10-31 https://www.no-flannel.com/whats-new/flannel-celebrates-twentieth-year-in-business-95887 monthly 0.5 2025-08-07 https://www.no-flannel.com/whats-new/jetspace-appoints-flannel monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/f9ad9d15-f371-44a9-8604-bed63ba0179d/JetSpace+logo.jpg WHAT'S NEW? - JetSpace appoints flannel for PR project - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/press-coverage-reaches-worldwide monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/c7a8cd9e-6633-4204-9005-f68d71a50a70/Screenshot+2024-01-09+at+11.41.01+2.jpeg WHAT'S NEW? - Press coverage reaches worldwide engineering audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/flannel-is-18 monthly 0.5 2024-01-18 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/80e50b07-85bd-4585-8d33-65bc919dc741/18+years+of+flannel.png WHAT'S NEW? - flannel is 18 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/f9b36d3a-8fd8-414e-a48c-a4745bd7ca90/flannel+is+18+Infographic.jpeg WHAT'S NEW? - flannel is 18 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/are-you-a-us-or-european-startup monthly 0.5 2024-01-18 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/d6552215-93f0-42a1-ae66-a6a3d38ade5d/US+and+European+start-ups+working+with+flannel.jpg WHAT'S NEW? - Are you a US or European start-up launching in the UK?   - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/our-french-and-german-connection monthly 0.5 2024-01-18 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/f04a7c46-e59c-4fbc-a8c5-5f78ccd171ec/Our+French+and+German+connection.jpeg WHAT'S NEW? - Our French and German connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/front-cover-for-flannel-client monthly 0.5 2024-01-18 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/3dee3d57-1ae4-4a84-afc1-ae2a1daa3b2e/AD+front+cover.jpg WHAT'S NEW? - Front cover for flannel client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/european-launch-story-success monthly 0.5 2024-01-18 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/6889d49d-ab7f-4049-8603-b82fefc046c9/Secret+Sales.jpg WHAT'S NEW? - European launch story success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/eyrise-showcases-technology-at-bafta monthly 0.5 2024-01-18 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/b9400846-2616-44b1-84d2-2665e5d9d42e/BAFTA+%26+eyrise+2.jpg WHAT'S NEW? - Eyrise showcases technology at BAFTA opening event - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/secret-sales-sees-blanket monthly 0.5 2022-03-24 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/e16f1827-4850-4973-9510-7e846d2d1d24/Secret+Sales+imagery.jpg WHAT'S NEW? - Secret Sales sees blanket coverage across retail trade press over six months Bright natural dining room nook with vases plates and fruits on the table. https://www.no-flannel.com/whats-new/hzrdcw523mfw51w2ofbaumcrooi9wd monthly 0.5 2022-02-14 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/fb8704a9-abe5-4b5f-9d4f-77dcc89f83f7/Secret+Sales.jpg WHAT'S NEW? - Secret Sales partners with flannel for first B2B PR campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/flannel-in-the-press monthly 0.5 2022-02-27 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/9ff50b2c-80bd-44e2-87bc-e9eec7371fc9/flannel+is+15_0.jpg WHAT'S NEW? - flannel is 15 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/coverage-for-clekt-and-la-perla monthly 0.5 2022-02-15 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/3ea892a8-98a7-40c3-8431-c296b137d175/La+Perla+and+Clekt+.jpg WHAT'S NEW? - Coverage for Clekt and La Perla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/ted-baker-success-story-in-internet-retailing-magazine monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/a32e773a-bfc8-4aeb-b013-4d38d3dea1cd/Ted+Baker+and+OneStock_0.jpg WHAT'S NEW? - Ted Baker success story in Internet Retailing magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/ted-baker-success-story-in-internet-retailing-magazine-c6eyw monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/cd47c9db-816a-425d-b34d-615d41e03ce8/A+tale+of+two+clients.png WHAT'S NEW? - A tale of two clients, ten years apart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/d9ejtomr2fb7lls0htl5cdhkog1tr5 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/76ca9fb3-6fc0-4017-b74e-154d2115c0cc/Eyrise.jpg WHAT'S NEW? - Eyrise appoints flannel for UK PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/wu148xjpxenskerhmraqiz689q0hbn monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/fffdc233-de41-4e5d-8c80-41fdc1060b7a/Engine+rooms+at+Tower+Bridge.jpg WHAT'S NEW? - Retailers meet OneStock at Tower Bridge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/w76rxfpyzqfly03h0bwqcw95d9qxmi monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/25c2f5ae-1cfd-4e2a-aeda-d728569ffd16/flannel+highlights+infographic.png WHAT'S NEW? - New-look flannel reports are here - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/o96v5w50x8d7i6psmx21bv7jm8qsrr monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/8e0f883e-a9d6-4400-8c57-d44e5aaab18d/flannel+clients+win+big.jpg WHAT'S NEW? - flannel clients win big at Retail Systems Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/5rnj3g2hk2bachd3sba36obi7gbr29 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/2c4c444b-790f-409c-9b70-cef5e05b1ed1/Retail+Ramble+podcast.png WHAT'S NEW? - River Island and Curalate talk social with Essential Retail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/pbhyluiprct7790w24ejy3klryy7p1 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/86642660-a1b1-4295-a4d9-0fe568686850/Curalate+story.png WHAT'S NEW? - 13 news stories in one week for Curalate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/7vfiocv65pd8nbuhsdoxtimo0ewcxx monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/eed9e970-5ba1-4548-80a7-7fb0023e74f2/Oxatis.png WHAT'S NEW? - flannel wins Oxatis account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/xq0yo4pr8m3vdbonwyhmm6py6z5699 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/6d025fda-2c2b-4617-bd2f-465eacdde871/OneStock+Summit.jpg WHAT'S NEW? - OneStock appoints flannel for UK PR campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/hb1ugt9is1omkhxzw6a68uxkmx0cfc monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/a686956f-6ae9-442a-9e94-3567e7440292/Gene+-+Best+Agency+category+.png WHAT'S NEW? - Gene a finalist for three retail awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/elrycsro8kcgzabrmetol0cpote35v monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/081f48f2-b04e-4a10-a56d-fe526909f648/CON_RW_TECH_LOGO.jpg WHAT'S NEW? - flannel secures speaking slot for Azoya at Retail Week Tech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/6refv8wbm4kztqc7acw56b3oy2mbn6 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/5003b1a7-1165-4f14-97c9-825918bdefb8/Screen+Shot+2018-05-09+at+12.42.55+%282%29.jpg WHAT'S NEW? - Gene appoints flannel for first PR campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/gyuz0i6c2dxf8f4dich8gmmne5nonf monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/5adebe2d-39e2-4971-a390-f6e03acea361/IMG_9962+2_0.jpg WHAT'S NEW? - Curalate wins Most Disruptive Retail Technology award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/5xv446405f5beorva7sc77u7wql7ok monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/af499565-61d2-4fb0-87df-c29dc158b2e8/rs_awards_Shortlisted_2017_outlines.jpg WHAT'S NEW? - Curalate named as finalist for Most Disruptive Retail Technology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/ouu44u9746tr8qp6hjatp13yw8kf0o monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/7d3d0bc3-de0f-48a8-b4f8-b0889d879449/ext.jpg WHAT'S NEW? - flannel wins ATTRAQT B2B PR account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/otjin8wjvkzmy15w5k22hmks17tx0b monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/96adcf3d-aa02-4c26-8175-4a49e73b7710/e8d1ade9-f618-43a2-991c-9d8b870e4518-large.jpg WHAT'S NEW? - Curalate appoints flannel for UK launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/egt03llichndi2208ab93ykemnllrm monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/f6313e9c-27ed-449e-9930-59662ef8e788/R.O.EYE.png WHAT'S NEW? - R.O.EYE appoints flannel for autumn campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/le6p156alzl03ccl760akuz87e7kk2 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/bc1f920f-1e60-436c-a4ac-65d3a1447068/Countries.jpg WHAT'S NEW? - Azoya selects flannel for UK B2B PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/f59z8il2rcjdp87qhzlc0gg7cm3089 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/79f900fe-c438-46bb-b07e-6f88eb7a2825/Screen+Shot+2016-10-11+at+12.19.48+%282%29.jpg WHAT'S NEW? - Luckycycle nominated for three Retail Systems magazine awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/hrvnyftpp3e6043ln352vc1iudyw3s monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/43b0391b-59a1-41c3-a084-028d2fbb07d8/trusted-shops.jpg WHAT'S NEW? - flannel wins Trusted Shops' UK PR business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/v1qnx8eu9pp17punj22987wt02ck0b monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/c2e5cf76-ce50-4b44-b8fd-d1b661d42397/fredhopper-june-2016.jpg WHAT'S NEW? - Fredhopper appoints flannel for second time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/v4rinnxeb2r7s3vvjoi9vd12x37f1f monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/6f9785d0-1def-4a2a-af48-3ff0d728468e/Leapfrogg.png WHAT'S NEW? - A perfect storm: Leapfrogg reaches top retailers in The Retail Bulletin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/9ppuxhqznubiure9b30k6jf53ga3ql monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/b5cdafcd-eec2-40de-aa3e-1dbf86dca83b/pic1.jpg WHAT'S NEW? - IVIS Group reaches UK and Chinese retailers in CBBC Focus magazine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/rzow56xgi8gbiv6qb3ydjdiny0ukai monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/9d58235b-92f2-431a-aeec-dbf7abb5dd9f/flannel-is-10.jpg WHAT'S NEW? - flannel is 10 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/4r68jy8oo48m31qhalxne6mjq55tm5 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/a393d890-17a5-42d1-890d-1a282a1fe40c/lucky-cycle-disrupting-retail-promotions-culture.jpg WHAT'S NEW? - Luckycycle wins 'most disruptive retail technology' at Retail Systems awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/r2f41hfz6jrvrxwnfcbcbvfvkfa5jd monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/c8d883db-e3e9-4c33-b117-1804a8f687b4/internet-world_0.jpg WHAT'S NEW? - Take two for Internet World Germany - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/9de478zcwhazxm04j1du9uvqvbizig monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/6f55c294-68bf-425f-81d2-904ef2693f3f/leapfrogg.jpg WHAT'S NEW? - Leapfrogg takes on flannel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/npreew5uxxnwkr8vft42xglyqn5lb2 monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/da5d3baa-f8a4-4833-8354-f3d24095b5e5/spinme.jpg WHAT'S NEW? - SpinMe a finalist for Drapers, Retail Week and Retail Systems awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/cx2t09afeh8zc9gy540kb5crofplzw monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/b98d9aac-5ac2-4b6d-a82a-56273bedd6fd/luckycycle-chooses-flannel.jpg WHAT'S NEW? - Luckycycle chooses flannel for UK launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/dm5r9ztbhuc0oo3p64d6km4kwrf9bb monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/2b187bd5-691c-431c-8f83-e58a55413c0d/internet-world.jpg WHAT'S NEW? - Internet World Germany appoints flannel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/whats-new/k0xv3nisn3cpzh6ob3og6oz3cw62lc monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/6e56cc03-1b7b-460c-ac18-343ba73183fe/mobile-industry-review-wide.jpg WHAT'S NEW? - Mobile Industry Review recommends flannel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.no-flannel.com/home daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1644879148046-GMFZ593HV52MUWSJD12O/pr-for-start-ups.jpg Home https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1644879882590-8AHSE53SG4HO90BMSUL6/pr-for-growth.jpg Home https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1644880026859-8AA47459OOJZHJBNQFJ3/pr-for-exit.jpg Home https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/a977cbf4-6515-4673-8e79-61e2ed173702/adobe_2020_updates-dp.jpg Home “Strategic press coverage helped us win a high street retail client.” — MAX CHILDS, FORMER ADOBE SCENE7 SENIOR MARKETING MANAGER EMEA https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/2d086556-e66f-4cff-a330-3c35f9701be0/IMG_2067.jpg Home We’re ex-business journalists. We know what the press wants and how to get your news in front of the right people. Established in 2005, flannel’s writing skills, news appetite, press relationships and industry knowledge have helped 65 companies to grow, maintaining a consistent profile in magazines and newspapers their customers, prospects and investors read. https://www.no-flannel.com/what-we-do daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/7361368f-43de-4364-b51e-2b99a7d92dc1/Retail+Week+logo.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/63021853-d47f-4e4a-b167-3282572e6d2b/Drapers-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/19f1b373-3af7-4fd3-810e-86854b769205/InternetRetailing-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/9582c0b1-57e1-466c-8b84-ee7783db687c/B+logo.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/a2a95194-df61-43f1-a11e-7118d5ae8540/campaign-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/5fdbf900-ada9-4618-b53f-02e5df165683/Econsultancy-logo.jpg WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/24cf97cb-6b78-4327-8b45-89047b26e382/TheIndustryFashion-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1889ab39-8935-4336-8636-94ddcb2bd4ef/TheRetailBulletin-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/6262cbe1-fb11-447d-a686-4dfbc1cb98d5/FashionNetwork-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/53620f81-0754-41d0-bbbf-e063543d2768/FashionUnited-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/b53c7d55-b118-4ccf-8a4b-4945112d06f3/RetailTech-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/288cbe2f-8500-4f30-81b4-e9c4b2288d29/Retailsystems-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/d0cc4d5d-ff34-46f4-b24d-fd407f571eee/MarketingWeek-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/e64895f1-aac3-4bfe-bea3-f7948d2b87c3/TheDrum-dp.png WHAT WE DO https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1644879148046-GMFZ593HV52MUWSJD12O/pr-for-start-ups.jpg WHAT WE DO - Starts now. YOU’VE DEVELOPED THE PRODUCT, WE’LL DEVELOP YOUR STORY. “Great at working to get approaches that stick and especially credible for companies at an early stage in their communications. I have no hesitation in recommending flannel's work when it comes to B2B brand reputation growth.” IAN JINDAL, INTERNET RETAILING MAGAZINE’S EDITOR-IN-CHIEF This is the exciting bit, but first we have some questions. What does your product mean for the industry? Are you shaking up old ways of doing things? How does your technology or service make life easier - who are your first clients and what does it mean for their businesses? Why should people listen? There are many different approaches we can take to create a compelling launch story and introduce you to the press. flannel specialises in taking companies with little or no public profile and building brand awareness in targeted titles. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1644879882590-8AHSE53SG4HO90BMSUL6/pr-for-growth.jpg WHAT WE DO - Grow Up. YOU’RE AN ESTABLISHED COMPANY, NOW WHAT? “We gained traction in the UK so quickly with flannel, we accelerated our growth plans to the rest of Europe.” SAM DECKER, FORMER BAZAARVOICE CMO We’ll build on your reputation to help you secure new customers. You’ve got a story to tell, so it’s up to us to get to know your company, take the newsworthy bits and get people talking. We'll highlight relevant, timely topics the press and your potential customers will be interested in, share your expertise publicly and help you become a trusted industry voice. Client success stories can become award nominations. Consistent press coverage will nurture credibility and business growth. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1644880026859-8AA47459OOJZHJBNQFJ3/pr-for-exit.jpg WHAT WE DO - Head for the exit. RAISE YOUR BUSINESS PROFILE TO HELP INCREASE PERCEIVED VALUE. “Press coverage raised our profile impressively in the build up to the business sale.” DARREN FELL, FOUNDER OF PURE We’ll create a PR strategy that helps you achieve a profitable exit. We’d like to know your ultimate aim - who do you want to attract? What are companies considering buying or investing in your business searching for? And what is it about you that makes your business an enticing proposition? The right PR activity will build on your reputation to help you reach buyers, highlighting unique features and key people. Editorial endorsements inspire confidence. https://www.no-flannel.com/who-we-are daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/6b22c3a3-8bd3-438b-8670-e4a6078db77d/who+we+are+image.jpg WHO WE ARE - “flannel stands out as one of the best PRs. A real professional, tailoring the message to the editorial position and taking a lot of care to go beyond 'spray and pray' PR hoofery.” — IAN JINDAL, INTERNET RETAILING MAGAZINE, EDITOR-IN-CHIEF https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/111567f9-9142-4f87-94a0-290143091655/Who+we+are+copy.jpg WHO WE ARE - “As former trade press journalists, flannel really understands what’s of interest to editors and it’s not surprising they secure so much coverage for their clients.” — LINUS GREGORIADIS, FORMER RESEARCH DIRECTOR, ECONSULTANCY https://www.no-flannel.com/happy-clients daily 0.75 2023-07-04 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/1d8c4ac4-d315-49b9-bb03-f7f1c93d4e57/Secret+Sales+3.jpg HAPPY CLIENTS - Secret Sales: Trade press covers remarkable growth of ecommerce fashion marketplace "flannel have been amazing, and working with them has driven great results. I would not hesitate to recommend them.” - CHRIS GRIFFIN, CEO OF SECRET SALES Over the course of a 16 month PR campaign, ecommerce fashion marketplace Secret Sales saw 150 quality pieces of press coverage, featuring in 30 retail and fashion trade and business magazines across four countries - the UK, the Netherlands, Belgium and Germany. News stories, features, opinion articles, speaking slots, industry reports and award entries drove awareness of the Secret Sales platform among 40 journalists and over one million readers. flannel provided blanket coverage across the UK retail and fashion trade press, and introduced Secret Sales to key European titles, assisting the company on its journey to become the largest non full price marketplace for fashion and beauty worldwide. Helped by adding PR into the mix, the number of brands partnering with Secret Sales grew from 450 to over 1,600. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/cea0d040-7d22-409b-a7ec-f0e1415c91bc/Curalate+story+image.jpg HAPPY CLIENTS - Curalate: Taking social shopping technology stratospheric “Claire & co: really great work on generating all this ink and spreading the word.” - APU GUPTA, CEO OF CURALATE Curalate  received blanket coverage in the retail business press over 2.5 years. A combination of news stories, podcasts, opinion articles examining industry themes, research projects and award wins positioned the company as a top social commerce technology specialist. Our job was to take US company Curalate’s pioneering work with high street names and independent retailers and raise awareness among journalists in the UK. Almost 200 articles heavily supported new business activity and the customer success team in the UK. Press coverage peaked when 13 publications ran news of QVC launching a social shopping function. During the campaign, Curalate was crowned Most Disruptive Retail Technology in 2017 and Online Technology Vendor of the Year in 2019 at the Retail Systems magazine awards. The company was ultimately acquired by ratings and reviews technology giant Bazaarvoice. flannel also helped launch Bazaarvoice in the UK - see our case study below. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/51ca5ced-cf08-4c8f-9d2f-c649d8bf4a47/Adobe+logo.png HAPPY CLIENTS - Adobe Scene7: Rich media fame “flannel has dramatically improved our UK PR coverage and positioning.” - MAX CHILDS, FORMER ADOBE SCENE7 SENIOR MARKETING MANAGER EMEA We helped Adobe Scene7 become the ‘go to’ rich media technology company among the UK’s top retailers. 150 pieces of press coverage over two years saw the company regularly called on by journalists as an expert commentator on the progress of rich media in e-commerce, writing for titles including Internet Retailing, Retail Technology and Drapers. Editorial coverage in fashion business magazine Drapers helped Adobe Scene7 win a high street brand as a new client. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/7d04780c-f564-4e46-9c20-86641aa688da/Onestock+image.jpg HAPPY CLIENTS - OneStock: Attracting new brand clients “Big high street names have been reading about what we do for others in the press. This coverage is a huge help with our new business efforts.” - BERTRAND LIESTA, HEAD OF MARKETING AT ONESTOCK Six months and 43 articles across the retail press later, omnichannel order management specialist OneStock reported new business leads as a result of coverage. The technology company is working with flannel to raise its profile in the UK. We’ve also helped secure thought leadership articles, an editorial podcast and award win during this time. OneStock counts Radley, Ted Baker and Whistles among its stable of clients. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/d5e728ab-69e6-4c67-b38d-0f9d80ca4ce7/Luckycycle.jpg HAPPY CLIENTS - Luckycycle: Disrupting retail promotions culture "Our profile in Retail Week magazine prompted three retailers to call us.” - GÉRAUD DE BORCHGRAVE, MD OF LUCKYCYCLE Promotions technology company Luckycycle appointed flannel to generate news around its UK launch. We secured a spot in Retail Week magazine’s Start-up of the Week feature. Luckycycle was showcased online and in print, as well as being included on the widely-read newsletter and Retail Week’s Twitter page. Three new business leads were reported following the coverage. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/5bf39441-4d22-47ae-8cc1-b6fe911be932/Bazaarvoice+logo.png HAPPY CLIENTS - Bazaarvoice: From UK unknown to industry pioneer “flannel helped build our business.” - JACOB SALAMON, FORMER INTERNATIONAL MARKETING DIRECTOR AT BAZAARVOICE In just under three years, Bazaarvoice saw 350 pieces of press coverage, reported multiple leads and secured new business as a direct result of press exposure. Despite having a big presence in the US when we began working with Bazaarvoice, the online ratings and reviews technology company was unknown in the UK and part of a nascent industry - only a handful of retailers and brands had ratings and reviews at the time. We created stories and ideas, built journalist relationships and helped Bazaarvoice become synonymous with the term social commerce. Justin Crandall, former UK managing director said this in an email to Bazaarvoice staff a year in to the PR campaign: “The buzz in the market is absolutely huge right now. I can't believe how many people have asked me how we're ramping so quickly and who we're using for PR given all the articles. We keep hearing from people that everywhere they turn, someone is mentioning Bazaarvoice.” The company is now the largest provider of ratings and reviews services in the UK, counting top retailers such as Boots, Debenhams, Halfords and Homebase among its clients. https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/2714e900-c383-4770-bc7e-60e073b060e4/Pure+logo2.jpg HAPPY CLIENTS - Pure: To sale and beyond "flannel says it how it is, knows exactly how to pitch to journalists and delivers every time.” - DARREN FELL, FOUNDER OF PURE AND CRUNCH We worked with Pure for three years leading up to its sale. Already a successful company, it needed a public presence alongside better known, and in some cases, smaller competitors. Our job was to raise Pure’s profile and help bring in big pieces of new business via well-placed stories and features in the marketing and trade press. £120k worth of leads were reported as a direct result of PR during one 12 month period, including three major brands getting in touch after reading a technology development article. Pure’s founder won an Entrepreneur of the Year award and journalists called on the company as an industry expert. Pure’s profile rose considerably among brands wanting email marketing, industry peers and potential investors. The company was acquired by a US technology firm for £3.9 million. flannel then helped launch the founder’s new venture, online accounting firm Crunch. Darren Fell said of press coverage that put Crunch in the spotlight early on: “The innovation section of Radio 2’s drive time show was the perfect slot to appear in. This three minute interview raised website traffic by 700% and built a pipeline of hundreds of customers.” https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/9e095c38-5f4d-4f99-a2ae-fb348036deb6/SpinMe+logo.jpg HAPPY CLIENTS - SpinMe: Leading the revolution “We’ve had three new business calls as a result of the awards talk and three furniture retailers contact us after reading about Furniture Village using our technology.” - DAVID BRINT, CEO of SPINME We secured a finalist position at the Drapers Digital Awards for online imagery expert SpinMe. Shortlisted as Best Tech Start-up, SpinMe was asked to give a presentation on the benefits of its studio workflow technology and services to an audience of high profile retailers attending a conference on the day of the awards. SpinMe was approached by three fashion retailers looking to invest in advanced online imagery techniques following the talk. The company works with brands including Selfridges, Halfords, Schuh and Wiggle. A separate project, which saw the industry press writing about Furniture Village adding 360 spin photography to its newly-launched website, encouraged a further three retailers to get in touch with SpinMe. https://www.no-flannel.com/contact-us daily 0.75 2022-02-22 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/0ac7062b-0d57-4d74-8ec6-da66875ab01d/Contact+us.jpg CONTACT US - We’re based in Brighton. Say hello@no-flannel.com Call us on 01273 921175 https://www.no-flannel.com/get-started daily 0.75 2022-02-27 https://www.no-flannel.com/est-2005-flannel-infographic daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/62039e63a82ec92a2c926cbd/ef959c76-a12c-43f9-95b5-b96b31ff8fca/flannel+infographic+-+Est+2005.png https://www.no-flannel.com/our-approach daily 0.75 2025-05-13