who we are
flannel began in November 2005 after ex-New Media Age journalist Claire Armitt discovered a recurring need among companies in the sector. They were keen to learn how to effectively get their news in the press, and in turn raise their profile in the industry and among businesses requiring their services. Most were unsure of pr agencies and their methods and wary of being disappointed.
flannel has a solid reputation for producing outstanding results, simply because we’ve been there, done it, and come over to the other side - we know exactly what the press wants and approach every project as though we were writing stories for the next day’s papers. A journalistic background is key to flannel’s success.
We know how your news fits into the wider agenda, so stories and ideas are intelligently pitched to publications.
In short, no flannel.
Find out more about what we do.
November: good press coverage
Jamie Estrin, Director at Collective, discusses measurement of engagement for online video advertising. This article was put in front of Media Week's online audience of 110,000 and tweeted to over 26,000 followers.
