Secret Sales sees blanket coverage across retail trade press over six months

Secret Sales has seen blanket coverage across the retail trade press in the first six months of its PR campaign.

Top titles Drapers and Internet Retailing are among those reporting on the company's remarkable growth since it relaunched as a premium ecommerce marketplace for non full price fashion, beauty and homeware. 

40 articles have been published across 18 industry and business publications. flannel has enabled Secret Sales to reach a combined audience of more than one million readers.

In addition, CEO Chris Griffin participated in Internet Retailing magazine's Luxury Sector Report 2021 webinar as a guest speaker to discuss the luxury ecommerce market, and authored a thought leadership column on the reimagining of luxury retailing. Secret Sales was also a keynote speaker at The Retail Bulletin's digital transformation strategy event. 

Internet Retailing recently published its Brands and Marketplaces 2021 Report, which charts Secret Sales' success story so far. The company's expertise is extensively shared throughout the report, reaching its core audience of global brands and retailers.

Since February 2021, helped by adding PR into the mix, Secret Sales has grown the number of brands selling on its marketplace from 450 to over 700. 

"flannel have been amazing, and working with them has driven great results," said Chris Griffin, CEO of Secret Sales. "I would not hesitate to recommend them."

flannel will continue to drive awareness among journalists of the company's unique business model via expert commentary and business news.