River Island and Curalate talk social with Essential Retail

River Island has taken part in a podcast with social commerce specialist Curalate for Essential Retail magazine. 

The retailer had an in-depth discussion with editor Caroline Baldwin about its social media strategy, covering user generated content, moving investment into social marketing and the technology it uses. Listen to Episode 96 here. 

Essential Retail published its 100th 'Retail Ramble' podcast later in the year. River Island featured in the magazine's Top 10 highlights.