Our journalistic background ensures your news reaches the right people.

Starts now.

YOU’VE DEVELOPED THE PRODUCT, WE’LL DEVELOP YOUR STORY.

Great at working to get approaches that stick and especially credible for companies at an early stage in their communications. I have no hesitation in recommending flannel's work when it comes to B2B brand reputation growth.”

IAN JINDAL, INTERNET RETAILING MAGAZINE’S EDITOR-IN-CHIEF

This is the exciting bit, but first we have some questions. What does your product mean for the industry? Are you shaking up old ways of doing things? How does your technology or service make life easier - who are your first clients and what does it mean for their businesses? Why should people listen?

There are many different approaches we can take to create a compelling launch story and introduce you to the press.

flannel specialises in taking companies with little or no public profile and building brand awareness in targeted titles.


Grow Up.

YOU’RE AN ESTABLISHED COMPANY, NOW WHAT?

“We gained traction in the UK so quickly with flannel, we accelerated our growth plans to the rest of Europe.”

SAM DECKER, FORMER BAZAARVOICE CMO

We’ll build on your reputation to help you secure new customers. You’ve got a story to tell, so it’s up to us to get to know your company, take the newsworthy bits and get people talking. We'll highlight relevant, timely topics the press and your potential customers will be interested in, share your expertise publicly and help you become a trusted industry voice. Client success stories can become award nominations.

Consistent press coverage will nurture credibility and business growth.


Head for the exit.

RAISE YOUR BUSINESS PROFILE TO HELP INCREASE PERCEIVED VALUE.

“Press coverage raised our profile impressively in the build up to the business sale.”

DARREN FELL, FOUNDER OF PURE

We’ll create a PR strategy that helps you achieve a profitable ending.

We’d like to know your ultimate aim - who do you want to attract? What are companies considering buying or investing in your business searching for? And what is it about you that makes your business an enticing proposition?

The right PR activity will build on your reputation to help you reach buyers, highlighting unique features and key people. Editorial endorsements inspire confidence.


Everything covered

We have an intricate knowledge of the digital sector and publications across multiple sectors that write about it. Here are some of the magazines we work with.

The next step.