A common sentiment, and justified in many cases. Companies are rightly sceptical about widespread industry practices; worried that agencies will take on business knowing little about the sector, appoint inexperienced people to run their accounts and produce very little.

pr carried out by ill-informed people does nothing but waste your money and journalists’ time.

Here at flannel, pr is done properly - approached from the view of a journalist, which is the most effective way to do it. You should know that it's an investment over time. Sorry for the cliché, but it’s true. It takes around six months to start to see the effect a campaign is having on your business, then we begin cementing the hard work that’s been put in. And don’t think you can just sit back and leave it to us – we work with you, so your input is crucial.

Once your brand and message are out there, the results in terms of profile and new business can be nothing short of stunning. However it must be said that a healthy dose of marketing – pr-ing your pr, if you like – will help you get the most out of press coverage.

Benefits of working with flannel

  • You will only ever work with a director-level consultant and receive a one-to-one service
  • Contacts are sourced and made the old fashioned way. We don’t buy expensive databases full of meaningless information
  • flannel is cost-effective and has a fair-pricing policy. We don’t charge for outrageous pr add-ons
  • Clients are not locked into lengthy contracts
  • Everything flannel does is highly targeted and focused on helping you make money. Simple as that.

Click here to get in touch if you’d like us to show you case studies of B2B or B2C campaigns.

Jul 2010

flannel

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