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Client coverage highlights

Drapers Media Week Retail Week The Drum

February 5th, 2009

flannel has secured a contract with The Web TV Enterprise - working on the company's first pr campaign since its launch in 2006.

The Web TV Enterprise is a video on-demand (VOD) specialist, based in central London. The company's network of 80 high-profile online channels, including Future Publishing, IPC Media and BBC Worldwide features video content that reaches ten million UK internet users. Advertisers such as Warner Bros, Jaguar and Sony Playstation feature in short pre-roll advertising spots before the start of each piece of content.

The Web TV Enterprise is flannel's second account win this year. flannel will work to raise the company's profile among TV and digital buyers, media agencies and brands.

"flannel will help get our message out about the opportunities that exist for advertisers and publishers with professional online video," said Jamie Estrin, Managing Director of The Web TV Enterprise. "Publishers can monetise their content and advertisers can reach an audience of millions."