flannel, the pr consultancy for online businesses, has been re-appointed by viral agency TAMBA following the company’s huge growth over the last two years.

flannel is tasked with building Staffordshire-based TAMBA’s presence in the viral game market. TAMBA’s viral clients include Virgin Active, Kwik Fit and LoveFilm.

“TAMBA has a high profile client list and we will be helping to spread news of game launches and successes,” said Claire Armitt, Director of flannel. “TAMBA’s company has grown to a nine-strong team and will continue recruiting throughout 2009 to cope with several new business wins. Our work will highlight TAMBA’s reputation for delivering ROI from viral games it produces for well-known brands.”

TAMBA has recently launched games for the British Medical Journal and industry trade show Internet World.

“flannel was a key external resource for us when pushing TAMBA's new viral marketing services forward in 2006,” said Kay Hammond, CEO of TAMBA. “Three years on and we are producing more viral games than any other agency in the UK, and it's more important than ever that the work we do is shared and understood on the global stage. When it came to choosing our PR partners, flannel of course was our first choice.”

Other flannel clients include online advertising specialist w00t!media, affiliate marketing company R.O.EYE and Pure, the email marketers.