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Client coverage highlights

Drapers Media Week Retail Week The Drum

January 28th, 2009

flannel has been reappointed to run pr activity for email and SMS marketing specialist Pure for the second time. flannel looked after Pure’s pr from 2006 to 2008, taking the company from an unknown in the press to one of the most recognisable names in email marketing among peers, journalists and existing and prospective clients.

Brighton-based Pure’s decision comes after a trial period of handling pr in-house.

Pure’s software PureResponse is a favourite with Emap, The FT and innocent drinks. Founded in 2001, Pure has grown to become one of the top UK email marketing service providers and has recently appointed a new MD, Marc Munier.

Anne Collet, Marketing Manager at Pure, said: “Looking at the results flannel has achieved for Pure in the past we felt it was time to outsource pr requirements again. flannel’s familiarity with Pure is a great advantage. We look forward to seeing more fantastic coverage.”