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The Drum NMA Marketing Week Media Week

September 10th, 2008

flannel has been appointed to oversee PR activity for Manchester’s first Interactive Marketing show this November. Interactive Marketing 2008 will give digital businesses the opportunity to reach a big audience in the North West, as according to research, more than 230 of the UK’s top 1,000 advertisers are based in the region.

flannel will be responsible for creating awareness of the show among the business and trade press while encouraging journalists to attend the two-day event.

The show will focus on marketing disciplines such as affiliate, web 2.0, mobile, and e-commerce. Event Director Michael O’Brien is pleased to have flannel on board: “This is the first time Interactive Marketing will be held in Manchester, and with flannel’s knowledge of the regional and digital trade press I’m confident the show will get the exposure it deserves.”

Interactive Marketing 2008 takes place at Manchester Central on 4 and 5 November.