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Client coverage highlights

Drapers Media Week Retail Week The Drum

April 22nd, 2009

flannel client Bazaarvoice has been featured in the FT’s Digital Business section, in an article focusing on the positive effect of user-generated content on retail sales.

Brett Hurt, CEO of social commerce technology company Bazaarvoice spoke to journalist Jessica Twentyman about how retailers are becoming more deeply engaged with customers via their websites, and in particular how the inclusion of customer reviews is enhancing trust and loyalty.

Read the article here.