Digital entrepreneur Darren Fell, founder of successful email marketing company Pure, is launching two new ventures and flannel is overseeing PR activity for both projects.

Crunch.co.uk is a revolutionary new online accounting system specifically for freelancers and contractors and is due to launch in 2009. Crunch sponsors www.freelanceadvisor.co.uk, the UK’s fastest growing online resource for up-to-date information on how to get ahead for freelancers and contractors in every field.

"We’ve already appeared in the FT and a ton of other business magazines so we are looking forward to the next activity flannel has planned for us this Autumn,” said Darren Fell, Managing Director of Crunch. “I’ve worked with flannel previously and I’m very happy the team will be helping us put both businesses in front of the right press audiences.”