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w00t!media Media Week Revolution Bazaarvoice

February 1st, 2008

Lifestyle portal 50connect has appointed flannel to spread the word about the UK’s largest website for over 45s.

50connect attracts 2.5 million visits each month and recently soft-launched its new-look site. It provides topical features and insight, while members can connect and share information and advice with like-minded people via the community forum.

Editor Rachael Hannan has worked with 50connect since its inception in 2000. The site was awarded eSuperbrand status in 2006.

“50connect is embarking on a broad B2B and consumer pr plan during 2008,” said Rachael Hannan. “flannel will help us to raise our public profile so we can reach a wider consumer audience, while also getting the 50connect name in front of new advertisers.”