new to pr?
Lots of companies that approach flannel have never done pr before. That doesn't mean they are small start-ups - some are multi-million pound turnover businesses. All want to invest in pr in the hope of building a trusted, long-lasting reputation, and want to convert leads from press exposure into new business.
A particular specialism we have is taking companies with little or no public profile and building brand awareness among press in the right circles. Crucial to the success of campaigns flannel has worked on for companies new to pr is that all have a passion for the sector and genuinely believe that their products and services deserve recognition.
A common misconception is that only big companies get talked about in the press. If you have relevant, timely, good things to talk about, there are few reasons why your news shouldn't appear alongside.
If you're not ready for pr, or don't fall into the sectors that flannel looks after, we'll tell you. If the latter applies, we'll recommend a company better suited to you.
If you’d like to see case studies of campaigns we've worked on, click here to get in touch.
November: good press coverage
Jamie Estrin, Director at Collective, discusses measurement of engagement for online video advertising. This article was put in front of Media Week's online audience of 110,000 and tweeted to over 26,000 followers.
flannel news
Fantastic coverage in PRWeek by the way, just what we wanted.
Daryl Willcox, Chairman, DWPub