a load of old flannel
A common sentiment, and justified in many cases. Companies are rightly sceptical about widespread industry practices; worried that agencies will take on business knowing little about the sector, appoint inexperienced people to run their accounts and produce very little.
pr carried out by ill-informed people does nothing but waste your money and journalists’ time.
Here at flannel, pr is done properly - approached from the view of a journalist, which is the most effective way to do it. You should know that it's an investment over time. Sorry for the cliché, but it’s true. And don’t think you can just sit back and leave it to us – we work with you, so your input is crucial.
Once your brand and message are out there, the results in terms of profile and new business can be nothing short of stunning. However, a healthy dose of marketing – pr-ing your pr, if you like – will help you get the most out of press coverage.
Benefits of working with flannel
- You will only ever work with a senior consultant and receive a one-to-one service
- Contacts are sourced and made the old fashioned way. We don’t buy expensive databases full of meaningless information
- flannel has a fair-pricing policy. We don’t charge for outrageous pr add-ons
- Clients are not locked into lengthy contracts
- Everything flannel does is highly targeted and focused on helping you make money. Simple as that.
Click here to get in touch if you’d like to see campaign case studies.
March: good press coverage
DWPub released a whitepaper on the relationship between PR professionals and bloggers, and how PRs can effectively work with bloggers to create successful campaigns for clients. The story received coverage across titles including The Drum, CorpComms, BizReport and Netimperative.
